# ST2 structure balance sample plan

## Essay question

To what extent has social media changed the relationship between brands and consumers?

## Current plan

1. Introduction: social media is important and brands use it a lot.
2. Background: definitions of social media, branding and consumers.
3. Example: a successful fast-food campaign on TikTok.
4. Example: a beauty brand working with influencers.
5. Theory: brand community and consumer engagement.
6. Problem: paid sponsorship may reduce trust.
7. Regulation: advertising disclosure rules.
8. Conclusion: social media has changed branding.

## Student question

Does this structure work, or does it need a different order?