# WT8 paraphrase and quotation practice source

## Source extract

Digital creators can make branded content feel more personal because audiences often experience them as familiar voices rather than distant advertisers. This sense of familiarity can increase trust, but it also makes commercial persuasion harder to recognise when sponsorship is not clearly signalled.

## Student attempt

Digital creators make branded content more personal because people see them as familiar voices, not distant advertisers. This familiarity increases trust and makes commercial persuasion harder to recognise when sponsorship is not clearly signalled (Source, 2024).

## Student question

Is this paraphrase too close, and how should I use a quotation instead if some wording needs to stay exact?